How the e-commerce industry prepares for Black Friday

E-commerce firms prep for Black Friday. They have many functional departments, including operations, copywriting, planning, design, and customer service, and the work needs to be completed by personnel from each department.

During the preparation for Black Friday, there are many documents such as event planning, promotional product display pictures, customer service training materials, product copywriting, etc., plus the fast update speed of e-commerce platforms, you may encounter various problems during the preparation period. For example:

- E-commerce data updates quickly, and file version management is difficult;

- The demand for file distribution is high, and transmission via email may not be possible due to the file size exceeding the upper limit;

- A large number of e-commerce design files have special formats, and non-designers’ computers do not have relevant software installed, so they cannot view and confirm them;

- Project data and department data are all in employees’ personal computers, without unified management, and are easy to lose;

- It is difficult to collect a large number of files...

How to solve these problems so that merchants can be well organized when preparing for promotional activities?

Fileshow can solve all of the above problems.

1. Establish a database to uniformly store and manage files.

Each promotional activity is a new project. Over time, each department and project has accumulated a large amount of data. Fileshow adds a "file library" management method based on the traditional folder directory, similar to the C drive and D drive of a computer. E-commerce companies can establish different libraries for different departments and projects, and employees can upload department and project files to the library synchronously to achieve unified file management and sharing.

For example, by building libraries based on departments, a large amount of materials from the design department can be stored in the "design library", and planning documents from the planning department can be placed in the "planning library". Libraries can also be built based on projects to store all project materials, such as "Mother's Day promotion" and "Black Friday promotion". Managers can set different members, owners, and administrators for each library, and can set different member permissions for different folders in the library to achieve refined management.

Organized file storage creates a company knowledge base, simplifying future searches. For example, employees in the customer service department can search for sales pitches and product information in the "Customer Service Department" library to learn on their own.

All files in the library support file name search, tag search, and full-text search, so you don't have to worry about not finding the files you want. Important files can be starred and quickly accessed in the "My Favorites" column, and recently used files can also be quickly accessed through the "Recently Accessed" column.

2. Efficient distribution and collaboration

For the sharing and transmission of e-commerce files, Fileshow provides different internal and external distribution methods. Internally, you can directly send files through the Fileshow corporate address book, which is faster; when sharing with external customers, you can generate an external link to send, which is safer. External links also support file collection. If you need to collect creative ways to play holiday promotions, you can directly generate a file collection link and send it to the group. The uploader clicks upload and it's done.

If you need to send a large file via email, you can directly generate a cloud attachment for the file and then paste it into the body of the email. This way, sending large files will not be subject to the file size limit of the mailbox, which is particularly suitable for upstream and downstream file distribution in the e-commerce industry.

3. More than 100 file formats can be previewed online.

Fileshow provides online previews for more than 100 file formats, including NEF, TIFF, DNG, PSD, JPG, AI and other commonly used e-commerce design file formats. Before listing or updating products, you can preview these files online through Fileshow to ensure that the discount information of the event is correct. You can also preview online directly on your mobile phone, which is convenient and fast!

4. Historical version management

The e-commerce industry updates quickly, and data is adjusted at any time. Historical version management is very important. Use Fileshow to create a new file and edit it locally or in the cloud, there is no additional operations are required. Fileshow will automatically record the historical version of the file every time you close it. By default, 100 historical versions are recorded (you can also customize more historical versions). You can open, download, and restore the historical versions of this file. You can have any version you want!

Fileshow has rich experience in file management in the e-commerce industry, helping you win every promotional campaign calmly!